About
The system behind the talent.
You’re running one of the programs the whole industry is betting on — the kind of work that, done well, changes what a business can do.
HALDEMAN exists to take what each deployment proves and turn it into a system the whole program runs on — so the value compounds and endures, built into the program itself.
§ 01 · Why HALDEMAN exists
Build the harness for the talent.
The talent needs a harness — something that supports it, holds what it learns, and lets it scale as part of a team instead of a name.
That harness has a name and a shape: the Forward Deployed System. The pods that turn a deployment into a team. The compounding engine that makes each engagement the next one’s starting position. The operating model the whole program runs on — and owns from the first gate. It is how the value a few people prove becomes the program’s to keep.
§ 02 · The operator
Built and run before it was ever sold.
A system like that is built by someone who has run every side of it — one operator who has bought the transformation, built the platform, and advised the room. Three seats most people only ever occupy one of, which is why HALDEMAN reads a program from every seat that touches it.
Carried the mandate.
Holding-company content strategy at a Fortune 100 — stood up the Adobe Content Supply Chain at scale, and bought transformation from McKinsey, Accenture, Publicis, WPP, and Deloitte. The work drove hard outcomes: billions in marketing-qualified pipeline and over a billion in digital sales.
Built the platform.
Cloud-level Experience Cloud and Creative Cloud client strategy — partnering with leaders across major industries to integrate the Adobe platform into the enterprise stack and the workflows that drive customer-experience and marketing outcomes. Founded Adobe’s management-consulting alliance with McKinsey, BCG, and Bain.
Advised the room.
Founded the Enterprise Experience Transformation practice (management consulting, systems integration, and brand in one AI-Native model), working alongside MBB and the global systems integrators to shape how enterprises draw value from the platforms they run.
Cory Haldeman is the operator behind HALDEMAN — he has sat on all three sides of the table: he bought the transformation inside a Fortune 100, built the platform at Adobe, and advised the room at Code & Theory. He designed and stood up a Forward Deployed Engineering model in 2025, and advises the leaders of FDE and Applied AI programs on the operating model underneath them.
§ 03 · How HALDEMAN works
Built into your program. Yours to keep.
Independent by structure, sourced in public, built to belong to the client — set up so the work leaves your program stronger and able to run on its own.
Everything HALDEMAN builds is built into the program and owned by the client. When HALDEMAN steps back, the system stays and runs — yours in full, operated by a team that already knows how, because it was built with them.
HALDEMAN answers only to your program. It works alongside whatever partners, vendors, and internal teams the system needs, and every recommendation serves the outcome you’re building.
Every public claim the firm makes is sourced and dated, and the evidence base is refreshed quarterly.
This is for the leader who wants what the program proves to outlast any single engagement — to compound, endure, and stay owned by the team that built it.
Start with one conversation.
One conversation to see whether the pattern fits your program. You reach Cory directly, and you’ll hear back within a day.